Stronger Together: Cisco and Splunk’s strategic push for digital resilience

Every organization, no matter its size or sector, demands digital resilience to prevent, detect, and respond to events that could disrupt the delivery of digital experiences and materially harm business outcomes. It’s no longer enough to be digitally capable; resilience is about being ready to adapt, recover, and thrive. This is where Cisco and Splunk coming together shines. Data powers digital resilience, and with Splunk’s data platform integrating into Cisco’s portfolio, this alliance will drive powerful solutions for organizations worldwide.

The numbers tell the story: the opportunity is valued at nearly $100 billion, with a projected compound annual growth rate (CAGR) of 8-9%. Cisco, Splunk and our partner ecosystem will lead the digital resilience revolution.

At the heart of digital resilience lie three core capabilities:

1. Security: Modern Security Operations Centers (SOCs) need to evolve. With the combined capabilities of Cisco and Splunk, SOCs can access vast amounts of data to proactively detect threats, investigate issues and respond quickly. This data-centric approach empowers the SOC of the future.
2. Assurance: Ensuring that digital operations perform optimally and as expected is essential. By leveraging ThousandEyes technology, Cisco enables seamless end-to-end connectivity across cloud, internet and enterprise networks to assure the delivery of applications and services.
3. Observability: Observability is more than just monitoring; it’s about understanding the complete state of a system. By harnessing Splunk’s advanced data analytics, Cisco and Splunk will enable teams to diagnose issues quickly, detect patterns and respond in real-time.

Partner Summit 2024 Announcements

Last week, at Partner Summit 2024, we unveiled the new Cisco 360 Partner Program—one ecosystem, shared success. The new program, launching February 1, 2026, was built with input from partners, customers and industry analysts. The Cisco 360 Partner Program reflects global impact, agility, and simplicity—and it represents our commitment to delivering value across the customer lifecycle and winning as one ecosystem. As we work toward the launch, we plan to integrate Splunk Partnerverse, giving you plenty of time to prepare for the transition. We are not going to rush this journey, but we are by no means standing still.

You have a unique chance to capitalize on the Cisco and Splunk portfolios to create differentiated solutions and grow your practice. With the new cross-program specializations, also announced at Partner Summit, select badges earned through the Splunk Partnerverse Program will be recognized within the Cisco Partner Program as solution specializations. This protects your investments, strengthens your differentiation, and showcases the value of Cisco and Splunk’s combined solutions. These will be available starting November 20, 2024.

Enablement and acceleration

To support partner success, Cisco is expanding enablement initiatives across its solutions and Splunk’s. These efforts include:

• Training and certifications: Cisco and Splunk have developed bootcamps, trainings, certifications and enablement content to equip partners with the knowledge and skills they need across the portfolio. By enhancing these pathways, partners gain a competitive edge in security and observability.
• Sales Acceleration Office: The Sales Acceleration Office offers partners support for joint customer engagements, fostering collaboration between Cisco, Splunk and partner sales teams. This alignment ensures partners are well-positioned to showcase their value and deliver seamless experiences to their customers.

Expanding market reach with the cross-sell campaign

Cisco and Splunk’s cross-sell campaign is another key aspect of our partnership strategy. This campaign involves a list of approved accounts eligible for transactions through Cisco’s Global Price List (GPL) in the first half of Cisco’s FY25. Partners who meet specific joint requirements can participate in this initiative, accessing a new rebate on cross-sell opportunities.

Partners interested in the cross-sell campaign are encouraged to connect with their Cisco or Splunk account managers for support. By collaborating closely with these teams, partners can build a tailored approach to customer engagement, optimizing their strategies to align with cross-sell goals.

Additionally, Cisco’s GPL transactions with channel partners will soon be accessible through the AWS Marketplace. This inclusion offers partners another avenue to drive cross-sell opportunities, expanding reach and tapping into Cisco’s established customer base.

Steps to success for partners

Partners can start delivering holistic digital resilience outcomes to customers today.

1. Build a practice strategy: Partners should identify target customers and segments for observability and security use cases. By homing in on specific client needs, partners can develop solutions that leverage Cisco and Splunk’s joint capabilities.
2. Get specialized: Earning Splunk badges to gain cross-program specialization and attending the Cisco 101 and will ensure partners are prepared for the Cisco 360 Partner Program launch.
3. Join both programs: Partners should sign up to both the Cisco 360 Partner Program and the Splunk Partnerverse Program, where plenty of resources are available to start expanding their capabilities.

A resilient future with Cisco and Splunk

Cisco and Splunk coming together isn’t just about technology; it’s about empowering organizations to be resilient, adaptable and ready for whatever the future holds. For partners, this is a defining moment to redefine offerings and differentiate themselves in the marketplace. The potential for growth, innovation and resilience is boundless.

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